INFORMATION MARKETING AND LIBRARY SERVICE DELIVERY IN UNIVERSITY LIBRARIES IN AKWA IBOM STATE, NIGERIA

The study examined the relationship between information marketing and library service delivery in university libraries in Akwa Ibom State, Nigeria. To achieve this purpose, four research questions and four hypotheses were stated accordingly. Literature review was carried out empirically according to the sub variables of the study. The study adopted a survey research design with total enumeration technique to cover the entire 70 library personnel used as the population of study. Questionnaire was used for data collection. The instrument used was validated by supervisor and experts in the Department of Measurement and Evaluation and the reliability was ascertained using Cronbach alpha which was reliable. Data collected was analysed using descriptive statistics and Pearson’s Product Moment Correlation. The results showed that there was a significant relationship between current awareness services and library service delivery in university libraries in Akwa Ibom State, Nigeria, there was a significant effect of workshops and seminars on library service delivery in university libraries in Akwa Ibom State, Nigeria, there was a significant relationship between social media and library service delivery in university libraries in Akwa Ibom State, Nigeria, there was a significant relationship between library websites and library service delivery in university libraries in Akwa Ibom State, Nigeria. Based on this findings, it was recommended that social media improve library service delivery, library websites should be well maintained to ensure efficient service delivery, library personnel should be adequately developed for effective information marketing and service delivery.