INFLUENCE OF CLASSIC 97.3FM’S “BUSINESS HALF HOUR” RADIO PROGRAM ON THE ECONOMIC EMPOWERMENT OF RESIDENTS IN IFAKO-IJAIYE LOCAL GOVERNMENT LAGOS STATE
Abstract
ABSTRACT
This study examines the influence of Classic 97.3FM's "Business Half Hour" radio program on the economic empowerment of residents in Ifako-Ijaiye Local Government, Lagos State. Utilizing a correlational-survey design, the research assesses the awareness and utilization of the program's economic empowerment potentials among the target population. Through a questionnaire administered to 384 randomly selected residents, the study explores respondents' familiarity with the program and their perceptions of its impact on economic knowledge and opportunities. Initial findings reveal varying levels of awareness and engagement with the program, with participants demonstrating mixed views regarding its efficacy in promoting economic empowerment. Despite differing opinions, respondents actively apply insights gained from the program to inform financial decisions and pursue entrepreneurial endeavors. The study underscores the importance of integrating economic education initiatives, such as the "Business Half Hour," into community development strategies to enhance economic literacy and foster sustainable economic growth at the local level.
Keywords: Half Hour, radio program, economic empowerment, questionnaire, local level
Word Count: 150
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.