PERCEPTION OF DATA JOURNALISM AMONG PROFESSIONAL JOURNALISTS IN KOGI STATE

ABSTRACT This study investigates the perception and adoption of data journalism among professional journalists in Kogi State. The research examines the level of awareness of data journalism, its relevance in journalistic practice, and the challenges that hinder its effective adoption. Guided by the Diffusion of Innovation Theory and the Technology Acceptance Model, the study utilizes a descriptive survey design involving 245 professional journalists from both public and private media houses in Kogi State. Findings reveal that while a substantial number of journalists are aware of data journalism and its significance in enhancing factual reporting, many face challenges such as inadequate technical skills, lack of infrastructure, and limited institutional support. The study emphasizes the need for comprehensive training, investment in digital tools, and enabling organizational policies to foster the growth of data journalism in the region. Recommendations include integrating data journalism into journalism education, collaborative workshops, and policy frameworks that enhance access to reliable data sources for journalistic use.