EFFECTIVENESS OF TELEPROMPTER ON NEWS AND PROGRAMME PRESENTATIONS AMONG OSBC NEWSCASTERS

Student: Shukurat Damilola Abiodun
Supervisor: Mrs D. S Adeleke-Sola
HOD: Dr Idowu Akinrosoye
Department of Mass Communication
Communication and Information Technology
Osun State Polytechnic, Iree, Osun State

Abstract

Abstract The research assessing the impact of teleprompter in news & programmes presentations with a specific focus on OSBC television, especially from some newscasters and presenters who have used and experienced how teleprompter work Survey research method was used coupled with 100 copies of questionnaire that were administered to the purposively selected news casters and presenters. The data collected were analysed using frequency and percentage method. Findings show that lots of television stations especially OSBC and other national and International channels are now using teleprompter to a high extent (59%) and they used teleprompter often for news presentations. Similarly, (88.2%) of the respondents were of the opinion that teleprompter has brought a lots of improvement to news and programmes presentation on OSBC TV channels. Also, many of the respondents (64.7%) now prefer the use of teleprompter for news presentation to the use of traditional bulletin reading. It is recommended television stations should as a matter of good innovation adopted the use of teleprompters, train its staff and re-training staff in order to get the best of the prompters while technology experts should be properly consulted to be able to procure the best prompter in the market not in terms of price but in terms of performance. Keywords: Effectiveness, Teleprompter, News and Programmes Presentation, OSBC Newscaster

Full-Text Access Notice

In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication. During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.

Request authorisation from the author