THE ROLE OF BROADCAST MEDIA IN THE CAMPAIGN AGAINST HIV/AIDS IN NIGERIA (A CASE STUDY OF KWARA TV, ILORIN)
Abstract
The purpose of this study is to assess the role of broadcast media in the campaign against HIV/AIDs in Nigeria using Kwara Television Ilorin as reference. The results obtained from the statistics analysis in this study was used to provide an answer to this research study, as data were presented into tables using simple percentage tabular presentation in the chapter four of this study to provide an answer to the question raised in this study.
Definite question were asked in the questionnaire to generate answers to each of the questions posed in this study, 100 questionnaires were administered to the respondent and all the copies of the questionnaire were returned.
Our findings confirmed that 51 respondents representing 51.1% agreed that there is an increase in the number of HIV/AIDs awareness programs or campaigns on broadcast media over the past few years and 49 respondents representing 48.9% did not agreed that there is an increase in the number of HIV/AIDs awareness programs or campaigns on broadcast media over the past few years.
It was discovered that 50 respondents representing 50% believes that these awareness programs in educating the public about HIV/AIDs is very effective, 27 respondents representing 27.5% believes that these awareness programs in educating the public about HIV/AIDs is somewhat effective, 16 respondents representing 15.8% believes that these awareness programs in educating the public about HIV/AIDs were neutral, and the remaining 7 respondents representing 6.8% believes that these awareness programs in educating the public about HIV/AIDs is not very effective.
It has also find out in the research that 51 respondents representing 51.1% agreed that the broadcast media plays a significant role in promoting HIV/AIDs prevention methods (e.g. condom use) and 49 respondents representing 48.9% did not agree that the broadcast media plays a significant role in promoting HIV/AIDs prevention methods (e.g. condom use) .
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