AN EVALUATION OF DELTA STATE POLYTECHNIC OGWASHIUKU, STUDENT’S AWARENESS PERCEPTION AND PRACTICE OF ONLINE SHOPPING IN NIGERIA

Student: Faith Ijeoma Enyiagor
Supervisor: Dr Blessing Onyekachukwu Otete
HOD: Dr Chike Fidelis Nwabudike
Department of Mass Communication
Information Comunication Technology
Delta State Polytechnic, Ogwashi-Uku, Delta State

Abstract

Abstract This study investigated Delta State polytechnic ogwashi-uku undergraduate students’ awareness, perception and practice of online shopping in Nigeria. The objectives of the study were to find out: perception of Delta State polytechnic ogwashi-uku undergraduate students in the use of online shopping and to find out challenges in the use of online shopping among COOU undergraduate students. The researcher used survey research method. Multi-stage sampling procedure was used to select 385 undergraduate students from the study population of 11,000. The research revealed that Delta State polytechnic ogwashi-uku undergraduate students’ perceived online shopping as positive. Further finding revealed that the main challenge undergraduate students’ encounter in the use of online shopping is security/fraud issue. The study concluded that Delta State polytechnic ogwashi-uku undergraduate students’ perceived on shopping as positive, but they rarely engage in an online shopping due to fraud and security concern. The study recommended that stringent measures should be put in place to protect consumers against any possible form of online fraud/scam.

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