THE IMPACT OF SOCIAL MEDIA MARKETING ON SMALL AND MEDIUM SCALE ENTERPRISES IN ETI-OSA LOCAL GOVERNMENT AREA - LAGOS STATE

Student: Aminu Muhammed Usman
Supervisor: Mr Shuaibu Ibrahim Umar
HOD: Mr Shuaibu Ibrahim Umar
Department of Business Administration
Business Administration
Umaru Musa Yaradua University, Katsina, Katsina State

Abstract

This research study is concerned with assessing the Impact of Social media marketingon SMEs in Nigeria after the COVID 19 pandemic, using some selected Small and Medium Enterprises using Jalingo in Eti-Osa L.G.A - Lagos State 2019 to 2024.

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