INVESTIGATE THE ROLE OF POLITICAL PARTIES IN POLITICAL MOBILIZATION: A CASE STUDY OF THE PEOPLE'S DEMOCRATIC PARTY (PDP) IN KATSINA STATE, 2019-2023.

ABSTRACTS From the findings of this study, it is established that PDP was active in political mobilization of electorates in Katsina state. That PDP was the most dominant political party in the emirate and that PDP uses such techniques as campaign rally, town hall discussions, house-to-house visitation, town criers, the internet, social media platforms and face-to-face address as techniques of its political mobilization. The findings also established that PDP used radio and television, political magazines, newspapers, fliers and leaflets as well as musical songs as instruments for its political mobilization. That the party faced such challenges as low turnout at campaign rallies, early departure at town hall discussion venues, curtailed finance, household's rejection of party officials during house to-house visitation. The challenges were addressed by making provision for food and drink to put a stop to early departure at town hall discussions, music and dance were introduced to attract electorates to campaign ground to address low turnout. Based on the findings that political mobilization is intensified during campaign periods mostly, it is hereby recommended that other periods be used for active political mobilization by the PDP. Based on the findings that television and radio stations including newspapers and special magazines were used for political mobilization, it is hereby recommend that the social media such as Face Book, Twitter, YouTube and blog be used to mobilize prospective electorate. The use of internet for political mobilization can be very useful in this age of ICT. In order to record more success through house-to-house visitation, it is hereby recommended PDP officials create more political friends from every household.