PROSPECTS AND CHALLENGES OF CAMPUS BROADCAST STATION IN NIGERIA: COMPARATIVE STUDY OF FUSION FM ANF LION FM NSUKA

ABSTRACT The study focused on the comparative study of Fusion FM PAAU and Lion FM UNN. The study examined the administrative structure of the two stations, ascertained if there are existing gaps between the aims of establishing the radio station, the challenges affecting the effectiveness of both Fusion FM and Lion FM radio Stations and suggest possible strategies towards averting the challenges affecting the operations of Fusion FM over Lion FM. The study adopted the survey design theory with the use of proposed selections and the use of structured questionnaire. The study uses SPSS version 23 for analysis. The result was presented in tables and frequency was also used. The study find out the performance level of the both stations, it was seen that 219 of the respondents were of the opinion that the performance of the radio stations irrespective of their good administrational structure was not effective and Finally, findings from the study revealed that challenges impeding the effectiveness of fusion FM over Lion FM in Nsukka are poor funding, poor source of equipment, inadequate power supply, inadequate supply of funds and inadequate man power. The study concluded that campus broadcasting has come to lessen the burden from the formal traditional classroom learning and radio transmission. The study also recommends that Infrastructure such as electricity should be a priority to government of developing countries to enable listeners (students) of campus broadcasting power their radio and on mobile set to listen to these programme when aired by broadcast stations, and to provide adequate power for radio stations on campuses, broadcast stations should engage in the training of personnel a priority to make them able to produce creative educational broadcasting programmes, meet up to standard by following the blue print of good campus radio stations so as to entice the listening public to their presentation among others.