INFLUENCE OF SOCIAL MEDIA ON BEHAVIOURAL PATTERN OF THE YOUTHS IN AKWANGA METROPOLIS
Abstract
In the 21st century, the emergence of social media has radically transformed global
communication, socialization, and human interaction. As societies continue to digitize,
social media platforms such as WhatsApp, Facebook, Instagram, and Twitter have
become integral tools for information sharing, communication, and social engagement.
These platforms, originally designed for maintaining interpersonal relationships, have
evolved into powerful spaces where cultural, political, educational, and even economic
discourses are negotiated.
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