AN EVALUATION OF FACTORS DRIVING THE GROWTH OF EVENT CENTRES IN IBADAN METROPOLIS, OYO STATE, NIGERIA

The increasing demand for social and ceremonial spaces has contributed to the rapid development of event centres in major Nigerian cities, particularly Ibadan Metropolis. This study evaluates the key factors driving the growth of event centres, focusing on socio-economic, physical, institutional, locational, and policy-related dynamics. Four objectives guided the study: (1) to identify socio-economic, physical, and institutional factors influencing development; (2) to analyse locational attributes and investment trends; (3) to investigate challenges encountered by developers and operators; and (4) to assess the influence of government policies and planning regulations. The research adopted a mixed-method approach. Quantitative data were gathered through structured questionnaires administered to 33 registered Estate Surveying and Valuation firms and 60 event centre developers and operators across five urban LGAs. Qualitative data were sourced from interviews with planning officers and community leaders. Data were analysed using descriptive statistics, factor analysis, GIS mapping, cross-tabulation, and thematic analysis. Findings revealed that event centre development is largely motivated by profitability, employment potential, and rising urban demand. However, challenges such as planning approval delays, inadequate infrastructure, financial constraints, and land use conflicts are prevalent. Regulatory gaps, political interference, and weak enforcement of land use plans were identified as major institutional setbacks. The study concludes that while event centres enhance urban vibrancy and economic activities, their growth must be guided by coherent policy frameworks, professional oversight, and inclusive planning practices. The study recommends reforms in planning approvals, zoning enforcement, and stakeholder collaboration to promote sustainable urban development.