ORGANIZATIONAL STRATEGIES FOR BOOSTING EMPLOYEE MORALE IN AN ORGANIZATION (A STUDY OF CADBURY NIGERIA PLC, LAGOS)
Abstract
This study examines organizational strategies for boosting employee morale in organizations, using Cadbury Nigeria PLC, Lagos as a case study. Employee morale plays a crucial role in enhancing productivity, commitment, and organizational performance. The research explores key motivational strategies such as effective communication, reward systems, leadership style, and work environment. A survey research design was adopted, with data collected through questionnaires administered to employees. The findings reveal that employee morale is significantly influenced by management practices, recognition, and organizational culture. The study concludes that organizations must adopt proactive strategies to sustain high morale and recommends policies that promote employee engagement and satisfaction.
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