THE INFLUENCE OF PUBLIC RELATIONS ON A CORPORATE ORGANIZATION (A STUDY OF ZENITH BANK PLC, OGWASHI-UKU)
Abstract
ABSTRACT
Creating and maintaining mutual understanding is the basis ofpublic relations. Its usefulness is ensuring that public relations is practiced in a corporate organization. Using Zenith Bank Plc.Ogwashi-Uku as a study. Research questions were formulated while the method was the survey using the instrumentality of the questionnaire, a sample of300 respondents were drawn randomly after analysis, the study concluded that public relations helps in contributing immensely to Zenith bank Plc, Ogwashi-Uku. Thus recommended that the management of Zenith Bank Plc, Ogwashi-Uku should consult public relations practitioners in policy making.
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