INVESTIGATING THE FACTORS INFLUENCING THE ADOPTION AND USE OF ONLINE NEWS CHANNELS AMONG STUDENTS OF FEDERAL POLYTECHNIC OFFA
Abstract
The rapid expansion of the Internet has significantly transformed news production, distribution, and consumption, particularly among young people. This study investigates the factors influencing the adoption and use of online news channels among students of Federal Polytechnic Offa, Kwara State. Anchored on the Uses and Gratifications Theory, Media Dependency Theory, Technology Acceptance Model, and Diffusion of Innovation Theory, the study examines students’ patterns of exposure to online news, perceived credibility of online news channels, and the factors that motivate their preference and dependence on such platforms. The study adopts a survey research design, with data collected from undergraduate students of the institution using structured questionnaires. Findings from the study reveal that students are highly exposed to online news platforms due to ease of access, immediacy, interactivity, and portability offered by Internet-enabled devices, especially smartphones. While mainstream online news platforms are perceived as more credible, concerns remain regarding the credibility of news from social media and unregulated online sources. Factors such as convenience, speed of information delivery, cost-effectiveness, peer influence, and personal interest were found to significantly influence the adoption and use of online news channels among students. The study concludes that online news channels have become a dominant source of news among students, complementing rather than completely displacing traditional media. It recommends improved media literacy among students, stricter regulation of online news content, and the promotion of credible online journalism to enhance trust and responsible news consumption.
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