ROLE OF INSTAGRAM IN ENHANCING PEER COMMUNICATION AND CREATIVITY AMONG JOSEPH AYO BABALOLA UNIVERSITY UNDERGRADUATES
Abstract
This study explores the roles of Instagram in enhancing peer communication and creativity among undergraduates at Joseph Ayo Babalola University (JABU). The objective of this study was to explore and highlight the diverse creative expressions students engage in on instagram at
Joseph Ayo Babalola University. A Survey method was adopted and the instrument used for data collection was an online questionnaire through Google Forms. The population of the study according to 2024/2025 session of undergraduate at Joseph Ayo Babalola University were 2,230, out of which 339 were sampled using Taro Yamane formula for getting sample size. Out of 339 questionnaire distributed, 300 were recovered. The theories used were Uses and Gratifications Theory and Social Cognitive Theory. Data collected was analyzed in tables and simple percentages. The researcher found out that Instagram has positive influence on the academic performance of undergraduates at Joseph Ayo Babalola University. The study concluded that the presence of social media platforms like Instagram has significantly facilitated students in acquiring new skills and knowledge, emphazing the crucial role of Instagram in enhancing and enriching the educational journey of students at Joseph Ayo Babalola University. It's free and can be accessed easily for students to benefit from tutorials, lectures, and educational blogs that offer valuable insights and explanation.
Key words - Educational blogs,Creative expression, Digital peer interaction, Informal learning space
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