ARTIFICIAL INTELLIGENCE AND DEVELOPMENT OF HOTELS IN EBONYI STATE
Abstract
ABSTRACT
This research work is focused on assessing the role of artificial
intelligence on the development of hotels in Ebonyi state. The objective
of this study is to investigate the role of artificial intelligence in the
development of hotel industry descriptive survey design was adopted for
the study and data were collected from both primary and secondary
sources. The population size of the study is three hundred (300) people
consisting of the management and non management staff of the selected
hotels. The sample size of 155 was derived using Taro Yamene statistical
formular tables, frequencies and percentage were used to analyze the bio
data collected and 4 likert scale was used to analyze the operational data.
The study revealed that there are various challenges that can hinder or be
an obstacle to the implementation of Ai technologies in hotels. Based on
the findings, it was concluded that Ai has proven to be a valuable tool in
enhancing customer experiences, optimizing operational processes, and
improving strategic decision-making. It was recommended that hotels
should invest in training their staff to develop the necessary skills to
manage and utilize Ai technologies effectively, and government and
industry stakeholders should consider providing+ incentives, such as tax
breaks or grants. To encourage more hotels especially smaller
establishments, to adopt AI technologies.
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