INFLUENCE OF IJAKADI OFFA CULTURAL RENAISSANCE TO HOSPITALITY BUSINESSES AND AGRICULTURAL DEVELOPMENT AMONG OFFA ENTREPRENEURS
Abstract
ABSTRACT
Cultural Renaissance is the rebirth and promotion of a people's cultural identity, customs, traditions, and creative expression. It is also the revitalisation of cultural identity through renewed interest by the people so concerned. This study examined the Influence of Ijakadi Offa Cultural Renaissance to Hospitality Businesses and Agricultural Development among Offa Entrepreneurs. Five research objectives guided the study, which was designed to assess the extent to which the Ijakadi Offa Festival contributes to the revival of cultural values and help business and agricultural development; determine its role in the revitalisation and promotion customs and traditions of Offa people. To investigate its influence on cultural identity, economic growth and agricultural development. Descriptive research design, a component of survey, was adopted and data were collected through the administration of 333 copies of a structured questionnaire, out of which 289 were duly completed and returned, representing an 86.8% response rate. Data were analyzed using frequency and percentage tables.
Keywords: Ijakadi Offa, Cultural Renaissance, Economic Growth; Hospitality Businesses and Agricultural Development
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