IMPACT OF SERVICE QUALITY ON GUEST SATISFACTION IN THE FOOD SERVICE AREA (A CASE STUDY OF THE HOSPITALITY MANAGEMENT RESTAURANT IN FEDERAL POLYTECHNIC EDE OSUN STATE).
Abstract
The hospitality industry is one of the fastest growing sectors in the global economy; its significant contribution
is seen to be on an upward trend. During the past few decades, customer satisfaction and service quality have
become a major area of attention to practitioner and academic researchers. The research focused on the impact
of service quality towards guest satisfaction (A case study of Hospitality Management at Federal Polytechnic,
Ede, Osun State). The total population for the study is sixty-six (66) respondents but sixty was returned given
90.9% return rate. From the analyzed questionnaires, 70% of respondents agreed that guest perceives the
establishment as being effective in addressing issues before they escalate, which is a critical component of
service quality also 88.4% respondents agreed that recognition of the potential for technology to improve
service quality, efficiency and customer engagement. In conclusion, the assessment of service quality attributes
has revealed that dimensions such as reliability, responsiveness, assurance, empathy, and tangibles play a
significance role in shaping guest perceptions. It is therefore recommended that restaurant owners should
invest in staff training programs that focus on customer service excellence, emphasizing the importance of
empathy, responsiveness, and effective communication. They should implement regular feedback mechanisms to
gather insights from guests and use this data to make informed improvements in service delivery and lastly
Managers should foster a customer-centric culture within the organization by prioritizing guest satisfaction in
all operational decisions.
Full-Text Access Notice
In accordance with the NERD Policy on promoting peer-reviewed publication, public access to the full text of a project, thesis or dissertation is restricted for three years, allowing the author and supervisors sufficient time to pursue peer-reviewed publication.
During this period, researchers with legitimate academic or research purposes may request authorisation directly from the author to enable NERD to release the indexed full texts of the work using the form below.