AN EVALUATION OF MARKETING STRATEGIES AND CUSTOMER SATISFACTION IN THE HOSPITALITY INDUSTRY (A STUDY OF SLEEPRITE HOTELS, DAKACE-ZARIA)
Abstract
ABSTRACT
This research is an evaluation of marketing strategies and customer satisfaction in the hospitality industry, with special focus on SleepRite Hotels, Dakace-Zaria. The problem of the research is the inability of hotels to meet the expectations of their guests, thereby risk losing their market share. The objective of the research is to examine how customers perceive the marketing strategies in SleepRite Hotels, Dakace-Zaria. The research employed descriptive survey design. The research revealed that customers of SleepRite Hotels generally expressed a high level of satisfaction with their experiences. The research recommended that SleepRite Hotels should continue to invest in staff training, improve operational efficiency, and ensure that guests consistently experience high standards of service.
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