BLEISURE TRAVEL: A TOOL FOR ENHANCING GUEST EXPERIENCE IN THE 21ST CENTURY
Abstract
This research work is focused on bleisure travel as a tool for enhancing guest experience in the 21st century. The objective of this study is to investigate the impact of bleisure travel on guest experience in this 21st century in Afikpo, descriptive survey design was adopted for the study and data were collected from both primary and secondary sources. The population size of the study is sixty five (65) people, comprised of the selected business and leisure travelers. The sample size also was 65 reason is because it was too small, frequencies and percentage were used to analyze the bio data collected and 4-likert scale was used to analyze the operational data. The study revealed that this trend is reshaping the hospitality landscape by blending business and leisure experiences. Based on the findings, it was concluded that for hospitality businesses, embracing bleisure travel as a tool for enhancing guest experience offers significant advantages. It was recommended that Hospitality businesses should create specialized packages that cater to the needs of bleisure travelers, and Hotels should consider designing multi-functional spaces that cater to both business and leisure needs.
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