THE INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF BIOLOGY STUDENTS IN GWALE LOCAL GOVERNMENT AREA, KANO STATE NIGERIA
Abstract
This study investigates the influence of social media on the academic performance of Biology students in Gwale Local Government Area, Kano State, Nigeria. The study examines how students use social media for educational and non-educational purposes and its effect on their academic achievement. A descriptive survey research design is adopted, using questionnaires to collect data from selected secondary school students. Data are analyzed using descriptive statistics such as frequencies and percentages. The findings are expected to show that while social media provides educational benefits, excessive and uncontrolled usage negatively affects students' academic performance. Recommendations are made to encourage responsible use of social media for academic purposes.
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