EFFECT OF EXTERNAL ENVIRONMENTAL FACTORS ON ORGANISATIONAL EFFECTIVENESS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, MAIDUGURI PLANT)

ABSTRACT The study examined the effect of external environmental factors on organizational effectiveness with reference to Nigerian Bottling Company Plc, Maiduguri Plant. The objectives was to examine the effect of technological change on organizational effectiveness, effect of social-cultural change on organisational effectiveness and to assess the effect of political change on organizational change. The sampling technique adopted for the purpose of this study was simple random technique. The research employed primary source through the administration of questionnaire. Simple percentage was adopted to present the data collected from the field and also Chi-square method of data analysis was used to test the hypothesis. The findings showed that there is significant effect of external environmental factors on organisational effectiveness in Nigerian Bottling Company Nigeria Limited, Maiduguri, there is significant effect of social-cultural factors on organisational effectiveness in Nigerian Bottling Company Nigeria Limited, Maiduguri and there is significant effect on political factors on organisational effectiveness in organisational effectiveness in Nigerian Bottling Company Nigeria Limited, Maiduguri.. The study recommends that The organisation should try as much as possible to employ workers that are versatile in technology so as to move the organisation forward technologically, the organisation should try as much as possible to give their employees incentives and fringe benefits that will make them enjoy social change in the organization and the organisation should create an enabling environment where the communities they operate in could also enjoy the benefits that comes with siting of an organisation within their immediate environment.