IMPACT OF SOCIAL RESPONSIBILITY ON ORGANIZATIONAL EFFECTIVENESS: A STUDY OF GUARANTY TRUST BANK, OFFA BRANCH, KWARA STATE.

Past studies have found that a firm which is socially responsible acknowledges that it exists and operates in a shared environment. This is characterized by a mutual impact of a firm’s relationships on a broad variety of stakeholders, who are affected by and can eventually affect the achievement of an organization’s objectives. This study sought to investigate the effect of corporate social responsibility (CSR) practices on the performance of organizations in the banking industry. The study used a correlational census survey design. The study was cross sectional. The target population of the study was 35 staff in the bank. Primary data was collected from the organization top and mid-level management using a questionnaire as the main data collection instrument. Data was then analyzed using chi square statistical method. The study contributes to the investigation of the effect of social responsibility on organization effectiveness. Based on the results, the following conclusions are derived: First, social responsibility affects organization effectiveness. The study pointed to the important role of Internal Corporate Social Responsibility to improve external non-financial performance of customer satisfaction and organizational reputation. Second, external Corporate Social Responsibility positively affects non-financial performance. The results show that external corporate social responsibilities have higher effect on non-financial performance than internal Corporate Social Responsibility. This study recommends that Organizations should pay a considerable attention to the concept of corporate social responsibility. On the importance of corporate image in other for the customer to be aware of the product. Secondly, in order to maintaining the regular flow of work, management of an organization Increased awareness concerning environmental issues. In other to give room for customer to be patronizing effectively. Lastly, the management should be corporate responsible in other for the customer to be aware of the company which will lead to organizational profitability.