COMMUNICATION AND ORGANIZATIONAL PERFORMANCE IN IKOT EKPENE LOCAL GOVERNMENT COUNCIL

ABSTRACT This research work examined the effect of Communication and Organizational Performance in IkotEkpene Local Government Council. In order to achieve the objectives of this study, the survey research method was adopted. The sample size of the study was determined using the Taro Yamane formula, this formula was used to select Fifty (50) respondents as sample size for the study. Instrument for data collection was a self-developed questionnaire and the forms were personally administered and research questions were formulated to guide the study and data were analyzed using hypothesis techniques and chi-square (x2) analysis tool. The study revealed that there are significant effects of verbal communication on organizational performance. There are significant effects of non-verbal communication on organizational performance. There are significant6 effects of active listening on organizational performance. There are significant effects of the communication feedback on organizational performance. The study recommended that the Organization should see verbal communication as an important strategy for effective organizational performance. IkotEkpene Local Government Council should engage in frequent communication feedback in order to foster its goal attainment. All management challenges should be treated by active listening in order to enhance organizational performance. Management at all levels should pay attention to effective non-verbal communication inorder to achieve their goal target and satisfy its customers.