INFLUENCE OF NOLLYWOOD MOVIES ON DRESS PATTERN OF STUDENTS IN AKWA IBOM STATE UNIVERSITY, OBIO AKPA CAMPUS
Abstract
This research work is on influence of Nollywood Movies on Dress Pattern among Students of Akwa Ibom State University, Obio Akpa Campus. The study was aimed at finding out the extent students of Akwa Ibom State University are exposed to Nollywood movies; to determine the extent to which Nollywood movies influence the dress pattern of Akwa Ibom State University students and to find out the perception of Akwa Ibom State University students towards the dress pattern of Nollywood movies. A sample of 300 respondents was selected using a combination of cluster and simple random sampling procedures in which 280 filled and returned the questionnaire. The questionnaire was the instrument for data collection while the data retrieved was analyzed and interpreted using simple percentage. Findings from this study have revealed that Student of Akwa Ibom State Universityare exposed to Nollywood movies to a high level; to a great extent student of Akwa Ibom State University exposed to Nollywood movies, to a great extent Nollywood movies influence the dress pattern of Akwa Ibom State University students and Akwa Ibom State University students have a positive perception towards the dress pattern of Nollywood movies. Based on the findings of this study, it was therefore recommended that Nollywood movie producers should consider the audience who watch the movies more, being the students, and try to produce movies that has good morals and values by producing movies that has less indecency in dressing pattern and also less promiscuousness and that the Nigerian censor board (N.C.B) should monitor the kind of films produced by Nollywood before they are released to the general public.
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