IMPACT OF PRODUCT QUALITY EVALUATION ON CUSTOMER PROTECTION IN MUBI METROPOLIS, ADAMAWA STATE, NIGERIA.
Abstract
ABSTRACT
Implementation of service quality by a service company is to provide the best service quality for the customer with the goal of creating customer satisfaction. However, there are often differences between customer expectations and customer perceptions of the quality provided by the company. The main objective is to examine the impact of product quality control on customer protection in rice milling firms in Mubi metropolis, Adamawa State. The study is a survey research design in form of causal research design in which data was collected through questionnaire administered to 93 respondents. Data collected was subjected to percentage analysis and hypotheses were tested using regression analysis at 0.05 level of significance. The findings revealed that the coefficients of the impact of product features on customers satisfaction is statistically significant (β = 0.836, t = 15.887, p < 0.05). Moreso, coefficients of the impact of product reliability on customer satisfaction is significant value (β = 0.955, t = 44.219, p < 0.05). In addition, coefficients of the impact of product performance on customer satisfaction is positively significant (β = 0.922, t = 43.176, p < 0.05). Also, coefficients of the impact of product durability on customer satisfaction is positively significant (β = 0.987, t = 40.221, p < 0.05). Lastly, coefficients of the impact of product serviceability on customers satisfaction is positively significant (β = 0.981, t = 44.516, p < 0.05). This means that there is significant and positive relationship between product quality control and customer satisfaction in selected Rice milling firms. The study recommends that the management of the selected Rice Milling firms should ensure that they adhere strictly good product features by monitoring all the phase of production and to provide all the necessary tools that are required to carryout effective and successful production with observation of all necessary features needed.
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