THE IMPACT OF SOCIAL MEDIA PROMOTION ON THE PATRONAGE OF HAIR DRESSING BUSINESS IN IBADAN (A CASE STUDY OF WIZBLINZ HAIR SALON)
Abstract
ABSTRACT
Social media promotion has given plenty opportunities to consumers in adapting different aspects in life. Facebook, Twitter and Instagram have played significant roles in expanding consumer's online patronage. Though some countries are facing shortage in utilizing these sites efficiently, we still have substantial evidence of its use. This paper aims to understand which customer are mostly influenced by online Patronage, reasons that tempt customer to make online Patronage, and types of social media that are mostly used by customers in some other Countries. The objective of this study is to examine the influence of social media promotion on the patronage of hairdressing business in Ibadan The target populations for the study were customers of WIZBLINZ HAIR SALON in Ibadan.
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