IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY (A CASE STUDY OF GOLDEN PENNY FOODS )

Student: Akinrun Omotayo Esther
Supervisor: Mrs Momoh Bukola Momoh
HOD: Mrs Momoh Momoh
Department of Department of Marketing
Business Administration and Management
The Polytechnic, Ibadan, Oyo State

Abstract

Agricultural insurance, in it widest sense may be defined as the stabilization of income , employment, price and supplies of agricultural product by means of regular and deliberate savings and accumulation of funds in small installment by many unfavorable time period to defend some or few of the participants in had time period (Arene,2005). The term “Insurance” is simply ”a risk management strategy”. The primary motive of any agricultural insurance policy is to serve as a security for losses resulting from banks. (Arene, 2005). In econometric Analysis of the impact of agricultural insurance on farming systems in the Middle Belt, Nigeria, (Olubiyo,2009). It is found that one no the under lying assumptions of the agricultural insurance scheme was that its introduction would encourage farmer to positively change their farmer practices specifically NAIC was establis

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