NEW MEDIA AND ROLE THEY PLAY ON SHAPING NIGERIAN POLITICAL SPHERE. A STUDY OF 2023 PRESIDENTIAL ELECTION
Abstract
ABSTRACT
This research investigates the role ofnew media platform by political parties during the highly anticipated 2023 Nigerian presidential election and explores the potential impact of these platforms on the elections outcome. Though a comprehensive analysis of digital strategies employed byfictional politicalparties. Ibis study aims to shed light on the evolving role ofnew media in shaping electoral campaigns andpublic opinion. Also, to examine the role ofnew media platforms by political parties during the 2023 Nigerian presidential elections, to analyse the impact of new media strategies employed by political parties on the election outcome and to assess the challenges and opportunities associated with the use of new media platform in political campaigns. And it was revealed among others that there was the needfor political parties to be mindful ofthe challenges associated with these platforms such as the spread offake information. It was therefore recommended by the researcher that political parties should try as much as possible to invest on building their own online presence and utilize new media platforms effectively.
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