THE IMPACT OF MARKETING STRATEGIES ON ORGANISATIONAL PROFITABILITY (A CASE STUDY OF PZ CUSSONS NIGERIA PLC)
Abstract
ABSTRACT
The research study is based on the impact of marketing strategies on organizational
profitability.
The main objective of this research is to evaluate the efficiency and effectiveness of
marketing strategies adopted by PZ Cusson. To analyse trade-off between marketing
and profitability and the impact of marketing strategies in the selected organization.
Survey method used in this research work, in collecting data for the research work
which control a critical analysed the trend in the Management of workers in PZ Cusson
Limited.
According to the research work, it’s discovered that marketing strategies plays an
important role in an organization which tends to affect on impact or effect on the profit
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