THE EFFECT OF BUSINESS MANAGEMENT EDUCATION ON EFFECTIVE SPORT MANAGEMENT IN PLATEAU STATE SPORT COUNCIL, JOS, PLATEAU STATE.

ABSTRACT Sports is a distinctive social activity that is frequently the basis of a person's identity because it is integrated into everything from education, politics, and family to economy, religion and media( Coakley, 2007). The world of sport is rapidly taking its place in the business world. For this reason this study seeks to explore the effect of business management education on effective sport management. The study was conducted in Plateau State Sport Council. The study investigated five research questions and five hypotheses were formulated to guide the study. The literature was conceptually, theoretically and empirically reviewed based on the main variables under the study. The study employed both the qualitative and quantitative research approach. Data was generated using questionnaires and in-depth interviews was carried our by the researcher. Eighty (80) questionnaires were distributed and Four (4) in-depth interviews was conducted were four (4) top leaders participated. Data was analyzed using Statistics Package for Social Science (SPSS) for the questionnaires and open ended questions were used for in-depth interviews The data collected from questionnaires were analyzed using frequencies and percentage, while chi-square test analysis was used to test the hypothesis. The paper concluded that there is a significant contribution of business management education on effective sport management in Plateau State Sport Council, Plateau State. The paper made amongst other recommendations that sport management should be included as a course in Nigerian Universities and should be taken seriously.