IMPACT OF CORPORATE SOCIAL RESONSIBILITY ON ORGANISATION IMAGE AND PERFORMANCE IN THE BANKING SECTOR

ABSTRACT The study examined the impact of impact of Corporate Social Responsibility on organizational performance, using First Bank, Osogbo as case study, the specific objectives were to ascertain the influence of economic responsibility on organizational performance, to investigate the extent philanthropic has impact on organizational performance and to investigate the impact of ethical activities on organizational performance A sample size of 60 employees was selected for the research while percentage ratio method was used to analyze and tabulate the data. Chi-square was used to analysis the hypotheses. The result from the tested hypothesis shows that there is significant relationship between corporate social responsibility and organizational performance. It was concluded from the analysis that there is significant relationship between economic responsibility and organizational performance. This proved that economic responsibility has a positive effect on organizational performance. Also based on the findings, there is significant relationship between philanthropies and organizational performance such as Donation of sales, Unrestricted cash donations etc. Lastly the study shows that ethical activities has positive impact on organizational performance. The ethical responsibility of a company embraces those activities and practices that are expected or prohibited by societal members even though they are not codified into law. It is recommended that every organization should focus on economic responsibility as these will not only help to improve firm's image but also do a value added contribute to the society, philanthropies should be seen by the firm or organisation as social obligations business concerns owe their shareholders, the local (host) community, general public, customers.