THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITIES ON THE SALES OF INDUSTRIAL PRODUCT IN NIGERIA
Abstract
The study examined the impact of corporate social responsibilities on the sales of industrial product in Nigeria. Specifically, the study examined the impact of philanthropic responsibility on the sales of industrial product in Nigeria; determined the effect of economic responsibility on the sales of industrial product in Nigeria; determined the impact of legal responsibility on the sales of industrial product in Nigeria and determined the impact of ethical responsibility on the sales of industrial product in Nigeria. The study adopted survey design and utilized primary data through questionnaire to obtain data from staffs of International Brewery Ilesha, Osun State. The data were then analysed using multiple regression analysis. The findings, revealed that there is significant relationship between philanthropic responsibility and sales of industrial product in Nigeria; there is significant relationship between economic responsibility and sales of industrial product in Nigeria and that there is significant relationship between legal responsibility and sales of industrial product in Nigeria. The study concluded that corporate social responsibilities improve the sales of industrial product in Nigeria. The study recommended that Industrial companies should prioritize strengthening their CSR programs, focusing on sustainability, community development, and environmental conservation. This can enhance brand reputation and foster customer loyalty, which may translate to increased sales.
Keywords: Corporate Social Responsibility, Economic Responsibility, Philanthropic Responsibility, Ethical and Legal Responsibility, Sales, Industrial Product
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