ASSESSMENT OF RADIO MESSAGES IN CREATING AWARENESS ON DRUG ABUSE IN GBOKO TOWN

This study evaluates the effectiveness of radio messages, specifically on Ashiwaves FM 99.9, in creating awareness about drug abuse in Gboko Town, Benue State, Nigeria. Utilizing a descriptive survey design, data were collected from 390 respondents out of 400 sampled from Gboko’s population of over 500,000, using systematic random sampling. Anchored on Agenda-Setting Theory and the Theory of Reasoned Action, the study finds that radio campaigns significantly enhance knowledge and shape attitudes toward drug abuse, with of respondents finding messages clear and rating them effective in discouraging drug use, However, challenges such as limited airtime poor program timing, language barriers, low audience participation insufficient funding and weak stakeholder collaboration hinder impact. Proposed strategies include increasing interactive programs using local languages extending airtime and fostering partnerships with schools and health workers Community outreach and testimonies from recovered users were also supported. Dramas and jingles were the most preferred formats. The study underscores radio’s potential in public health communication while highlighting the need for culturally relevant, participatory, and well-funded campaigns to maximize impact in combating drug abuse in Gboko.