INFLUENCE OF CHATGPT ON BUSINESS COMMUNICATION AMONG BUSINESS OWNERS IN OGWASHI-UKU, ANIOCHA SOUTH LOCAL GOVERNMENT AREA OF DELTA STATE

ABSTRACT This study explored the influence of ChatGPT on business communication in Nigeria, with a focus on the region of Ogwashi-Uku. It emphasized the necessity of government policies, ethical guidelines, and the need to address challenges limitations and cultural nuances. The research highlighted such as infrastructure limitation how Al technologies like ChatGPT influence decision-making and societal dynamics, advocating for ethical deployment of these tools. Data analysis revealed that ChatGPT significantly enhances efficiency in business communication. However, the study identified several challenges in Nigeria, including technological, cultural, ethical, and regulatory obstacles, which necessitate collaborative efforts for effective integration. Utilizing the Technology Acceptance Model (TAM) framework, the research underscores the importance of balancing automation with human judgment in decision-making and interpersonal communication. The study employed survey method to gather data from a purposively sampled media audience in Ogwashi-Uku, a region with a population of 149,603. Findings indicated a gender imbalance among business owners, with a higher representation of females, and suggest that the majority of respondents are aged 36 or above, potentially limiting the perspectives captured. The educational diversity of respondents reflected varying qualifications, influencing their perceptions of technological innovations like ChatGPT. Most respondents recognize the tool's potential to enhance communication efficiency while remaining aware of the ethical implications associated with its use. The study recommended further research to address these limitations and examine the long- term impacts of ChatGPT on business communication practices.