THE ECONOMIC ANALYSIS OF YAM MARKETING IN LOGO LOCAL GOVERNMENT AREA OF BENUE STATE OF NIGERIA

Abstract The study analyzed the Economic Marketing in Logo Lorcal Government Area of Benue State.determined cost and retums of marketers, analyzed the socioeconomic factors affecting yam.Deseriptive statistics,budgetary analysis and multiple regression analysis were employed. The48(19.5%). Married people involved in the marketing system 184(74.8%) more than single42from the age range 30-35 are the ones that are mostly involved in yam marketing,those withsecondary education dominated in marketing yam. The channels of distribution are producers140 (56.9%) Retailers 60 (18.7%) respectively.The marketers experienced with the profit of275,480 per hectare.Socioeconomnic factors affecting yam marketers in the area were,analyzed,The F-ratio value from the regression model result was high and significant at 1% probabilitylevel showing the overall significance of the result. Age was significant at 5% level ofsignificance with coefficient of 0.088. Marital status significant at 1% probability level with apositive coefficient of 0.276. The coefficient of educational level was positive and wassignificant 10% probability level. Marketing experience significant at 1%. Major constraintsof yam marketing were insufficient capital. The study recommends that marketers should formformidable cooperative to enhance possible assistance from the governments.