IMPACT OF SOCIAL MEDIA ON STUDENT PERFORMANCE: A STUDY OF STUDENTS OF DELTA STATE UNIVERSITY, ABRAKA

Student: Israel Atatigho
Supervisor: Dr Dumebi Olannye Okonofua
HOD: Dr Chike Fidelis Nwabudike
Department of Mass Communication
Information Comunication Technology
Delta State Polytechnic, Ogwashi-Uku, Delta State

Abstract

ABSTRACT The study is aimed at evaluating the relationship between social media use and students’ academic performance. To achieve the objective of this study, the researcher adopted the survey method as the research design and randomly sampled 385 respondents from the population of the study. The questionnaire was used as instrument to collect primary data. The data collected were subjected to empirical analyses using tables and simple percentages. Based on the data analyzed, the study found among other things that a great number of the students of Delta State University, Abraka make use of social networks than in reading their books. It was therefore found that social networking has negatively impacted on the students’ academic performance. The study, thus recommended, among others that social networking site should be expanded and new pages should be created to enhance academic performance. vii

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