THE EFFECT OF NIGERIAN POP MUSIC VIDEOS ON STUDENTS VIEWERSHIP OF MUSICAL STATIONS. POLYTECHNIC (A CASE STUDY DELTA STATE OGWASHI-UKU, DELTA STATE)
Abstract
The Nigerian music video industry is dominated by Naija hip-hop. Students of tertiary institutions are involved in hip hop in one way or the other, either as an artiste or hip hop lover. This research examines
on students viewership the effect of Nigeria music videos of musical stations. The study adopted theory of uses and gratifications
method
theory. This is because of its relevant to this research. The research used was survey. The instrument used for data collection respondents from the was questionnaire. 120 copies of questionnaire were administered 117 copies of while questionnaire were retrieved representing the study. Simple
97.5% of the population of percentages
from the respondents.
and tables were used to analyze the collected data
analysis,
This is because it makes it easy to understand. After the it was found out that Nigeria popular music videos have effect on students viewership of musical stations. The research recommended that the rate of nudity should be reduced in the hip-hop videos as this contributes to sexual harassment among students on campus.
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