IKOT EKPENE RESIDENTS PERCEPTION OF AKBC RADIO CAMPAIGN PROGRAMME "CHILD SURVIVAL" ON FAMILY PLANNING.

This work focused on Ikot Ekpene Residents Perception of AKBC Radio Awareness Campaign "Child Survival" on family planning. The objectives of the study were, to determine the extent to which people of Ikot Ekpene are exposed to AKBC Radio programme "family planning to determine the factors in the AKBC radio awareness campaigns on family planning that appeal to residents of Ikot Ekpene Local Government Area, to examine the perception of Ikot Ekpene people on the AKBC Radio awareness campaigns on family planning, to find out whether the AKBC Radio programme "funily planning" influence residents of Ikot Ekpene Local Government Area. The population for this study consisted of residents of Ikut Ekpene. Also, research use stratified random sampling technique to select 250 respondents for questionnaire administration. The instruments of data collection used was questionnaire form. The findings showed that majority of Ikot Ekpene residents are exposed to AKBC radio awareness campaign on family planning always. That the ways AKBC radio awareness campaign on family planning influence them is on birth control, birth spacing and child upbringing. That AKBC radio awareness campaign is very effective in educating them on family planning. That the challenges they face in listening to AKBC radio awareness campaign on family planning are lack of a steady power supply and time schedule of the programme. The study recommended that AKBC radio should carry the message more frequency before each broadcast schedule. The campaign message should be produced in local languages, Pidgin English in addition to the English Language version.