INFLUENCE OF SPOT IT ADVERTISEMENT ON OSBC ON GENDER BASED VIOLENCE MANAGEMENT AMONG RESIDENTS OF OSOGBO LOCAL GOVERNMENT, OSUN STATE
Abstract
ABSTRACT
This study investigates the influence of the "Spot It" advertisement aired on Osun State
Broadcasting Corporation (OSBC) on the management of gender-based violence (GBV) among
residents of Osogbo Local Government, Osun State. Gender-based violence remains a critical
social issue that affects individuals and communities, with significant implications for public
health, safety, and social cohesion. The "Spot It" advertisement is designed to raise awareness
about GBV, promote reporting mechanisms, and encourage community involvement in prevention
and management efforts. Employing a quantitative approach, this research will employ surveys to
gather data from a sample of residents in Osogbo. The study aims to assess the level of awareness
generated by the advertisement, evaluate changes in attitudes toward GBV, and identify the extent
to which it has influenced reporting behaviors and community engagement in GBV management.
Findings will reveal if "Spot It" advertisement significantly increased awareness of GBV and
encourages proactive responses among community members. Also, if barriers to reporting and
cultural stigmas persists, limiting the full impact of the campaign.
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