INFLUENCE OF SOCIAL MEDIA ON ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS IN SCIENCE EDUCATION OF NORTHWEST UNIVERSITY, KANO STATE NIGERIA

The purpose of this research study is to examine the influence of Social Media on Academic Performance Of undergraduate students in Science Education of Northwest University, Kano. Four Research questions guided the study. To achieve this, the descriptive survey research design was adopted. The study focused on Science Education of Northwest University, Kano hence, population consists of 1005 undergraduate students. The simple random sampling technique was used to select a sample of 50 students. A four point Likert Type Rating Scale Questionnaire type, titled: influence of Social Media on Academic Performance of undergraduate Students Questionnaire (IOSMOAPOUS) was used to collect data from the participants. The descriptive statistics of frequency counts and percentage, were used to analyze the demographic data. Research findings showed that a great number of students in Northwest University, Kano are addicted to social media. To this end, the researcher recommended that social media should be used for educational purposes as well; Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students' academic performance; and undergraduate Students should be monitored by teachers on how they use these sites This is to create a balance between social media and academic activities of students to avoid setbacks in the academic performance of the students.