ASSESSMENT OF CAMPUS BROADCASTING STATIONS IN NIGERIA

ABSTACT This study sets to examine the prospects and challenges of campus broadcast station in Nigeria with focus on Diamond FM UI, Ibadan. The rationale behind the study is to find out the prospects and challenges of using broadcast as a tool for rural development in Nigeria. Communication generally, has a very crucial role to play in bringing about positive attitudinal change. The first requirement for the development of an information society that enables the effective use of the broadcast is wide spread access to the Diamond FM UI, Ibadan programmes. Broadcast plays a very significant role in the development of the rural and urban areas of any society. Several problems are however associated with the use of broadcast station in Nigeria as tool for rural development in Nigeria; some of which are: communication related problems, message related problems, illiteracy, the use of English Language by the electronic media, multiplicity of language in Nigeria, lack of audience feedback, ownership problem, dearth of qualified personnel, urban-centred development journalism and dearth of community based or vernacular television. Survey method adopted for the purpose of this study one hundred and twenty (120) questionnaires were administered why one hundred (100) were returned which used for the analysis of this research. The research work concludes that broadcast stations is an important tool for entertaining, informing and educating the society, but that there are certain factors that hinder the effective use of radio for rural development. It therefore recommends, among, others, that radio stations in Nigeria should endeavour to use local dialects, especially when the Diamond FM UI, Ibadan programme is aimed to promote the image of the institution and give general public update about the situation on campus and its environs. Keywords: Prospect, Challenges, Campus, Broadcast, Station, Nigeria