AN INDOOR PUBLICITY DISPLAY LIGHT BOX FOR FINE AND APPLIED ARTS, MOUNTAIN TOP UNIVERSITY

ABSTRACT This academic project explores the innovative integration of the Department of Fine and Applied Arts, Mountain Top University (MTU) with indoor light-box publicity display units. The initiative seeks to bridge artistic expression and promotional strategy by leveraging the aesthetic and prestige of the arts to enhance visibility and engagement within the university community. The proposed design involves the installation of a dynamic indoor light-box display, strategically placed in a high-traffic area across campus to attract students, College, and visitors. Serving as a visual communication tool, the display combines artistic elegance with functional design elements, including LED back-lighting, high-resolution imagery, and modular content panels. These panels will showcase a curated selection of student artworks, programme highlights, and announcements of upcoming exhibitions. Disciplines featured include painting, sculpture, textile design, and digital media—offering a comprehensive glimpse into the department’s creative breadth. By merging form and function, the light-box display aims to: Elevate the visibility and prestige of the Department of Fine and Applied Arts Programme, Foster a deeper appreciation for the arts within the university environment, Inspire prospective students through engaging, high-impact visual storytelling Ultimately, this project affirms the Mountain Top University’s dedication to fostering creativity, innovation, and academic excellence within the arts, while positioning the Department of Fine and Applied Arts as a dynamic and integral part of campus life. The study concludes that strategically placed, aesthetically compelling light-box displays serve as powerful tools for promoting departmental programmes and attracting prospective students—not only to the Department of Fine and Applied Arts but to the University as a whole.