COMFORT FM RADIO PROGRAMME "SANITATION WATCH" AND ENVIRONMENTAL SANITATION PRACTICES IN IKOT EKPENE LOCAL GOVERNMENT AREA

Abstract The study was aimed at assessing Comfort FM Radio Programme "Sanitation Watch" and Environmental Sanitation Practices in IkotEkpene Local Government Area. Four objectives were drawn to guide the study. to find out if the residents of IkotEkpene listen to Comfort FM radio, to find out whether listeners of Comfort FM radio in IkotEkpene Local Government Area know about "Sanitation Watch" programme.The study also sought to find out the effect of Comfort FM programme "Sanitation Watch" in helping sanitation practices among residents in IkotEkpene Local Government Area. Agenda-Setting theory was adopted as theoretical framework for the study. The study used survey design method. Questionnaire was used as instrument of data collection. The population of the study was 428,000. The sample size of the study was 384. Findings in the study showed that residents in IkotEkpene LGA are aware of the radio program "Sanitation Watch" on Comfort FM. It was also found that majority of respondents perceive "Sanitation Watch" as effective in improving sanitation practices. It was recommended that there should be investment in strategies to improve the perceived effectiveness of "Sanitation Watch" to bolster community engagement. The study also recommended that contents of the programme should be tailored to resonate with all age demographics, especially those aged 46 and above, to broaden impact and reach.