YOUTH ATTITUDE TOWARDS POLITICAL CONTENT IN THE SOCIAL MEDIA: A STUDY OF ASABA METROPOLIS)
Abstract
ABSTRACT
This study focused on youth attitude towards political content on social media, a
study of Asaba metropolis. The objective of this study was to determine Asaba
metropolis youth past question on political content on social media and identify
whether Asaba Youth partake in publishing political content on social media.
Survey research method was used for this study, a sample size of 120 was used
for the study, the instrument used for the study was questionnaire, the random
sampling method was used by the researcher, and the questionnaire was
designed and distributed to the respondents to generate data for the study. Out
of the 120 copies of cautionary administered, 100 were retrieved, and the
receiver used the simple percentage method in the tabulation of results. Findings
show that Asaba youth are aware of political content on social media and were
familiar with political content on social media. The researcher recommends that
the political content on social media should be controlled by a particular
government body hence, citizen journalism is encouraged; however, care and
guidance should be taken and observed. The study was anchored on uses of
gratification theory of mass communication.
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