IMPACT OF INTERNET BANKING ON PROFITABILITY OF DEPOSIT MONEY BANK IN NIGERIA ( A STUDY OF ZENITH BANK PLC, ASABA, DELTA STATE )
Abstract
The study is aimed as ascertaining the impact of internet banking service expenditure on the profitability of deposit money banks in Nigeria, with the focus on Zenith Bank Plc. Internet technology holds the potential to fundamentally change banks and the banking industry. Its objective is to examine the relationship between mobile banking service expenditure and the profitability of zenith bank Plc. It helps to know whether or not there is a significant relationship between mobile banking service expenditure and the profitability of deposit banks. The design for this study was survey method. A total of 133 respondents made up of human resource managers, accountants, customer care officers and marketers were used for study. The findings of the study revealed that Zenith bank plc, Asaba, has a better competitive advantage over other banks because of the nature of internet banking that is being put in place by them. This will enable the bank to stand the chance of gaining greater percentages of the market share in the industry. Thus, the study recommends more ATM facilities which should be placed at strategic locations for easy access.
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